The holiday edit: Zalora CMO on how to tap social media to induce consumer shopping behaviour

Consumers in Southeast Asia are now increasingly comfortable with online shopping, with consumption habits reportedly being more digital and home-centric, as they adjust to the impact of lockdowns and social distancing measures. While consumers are still seen to be shopping, experts however have observed that they are now more cautious with their spending. A recent […] The post The holiday edit: Zalora CMO on how to tap social media to induce consumer shopping behaviour appeared first on e27.