Why we need to stop glamourising startups with fancy labels and focus on real metrics

Throughout the years, we’ve seen and heard startups being labelled with terms that often come from the animal kingdom (one might be a mythical creature). Labels such as unicorns and camels seem to have shot up and gained interest over the years. We all love our labels — they sound good, make for a great […] The post Why we need to stop glamourising startups with fancy labels and focus on real metrics appeared first on e27.