8 ways to position your brand to target the right customers

Attracting the right customers is the key to success in business, whether you have a startup or you’ve been in business for years. In my role as an adviser to entrepreneurs, I often see businesses make the mistake of trying to be too many things for too many people. For example, Xerox tried to broaden the use of “xerox” as […] The post 8 ways to position your brand to target the right customers appeared first on e27.