Rotten Tomatoes is changing audience review capabilities to tackle review bombing

Rotten Tomatoes is introducing verified ratings and reviews to its audience score system in an effort to prevent “review bombing.” The site now displays an overall audience score based on ratings from “users we’ve confirmed bought tickets to the movie,” according to an update on Rotten Tomatoes’ blog. The update will also allow Rotten Tomatoes’ team to tag “written reviews from users we can confirm purchased tickets.” Users who want to submit verified ticket purchases can do so only via Fandango right now. Other theater chains, including AMC Theaters, Regal Cinemas, and Cinemark, have also signed up to participate. The Verge has reached out for more details. Rotten Tomatoes’ editors specifically wrote that putting “significant... Continue reading…