Tesla’s latest challenge is finding new customers for the Model 3

As Tesla transitions out of a year full of Model 3 “production hell” and “delivery hell,” a new question has emerged: how many more customers are there for the car? This question was repeated a number of times during a call with industry analysts on January 30th where Tesla discussed its full financial results for 2018. Tesla still hasn’t started production of the $35,000 version of the Model 3 originally promised in 2016, and some on Wall Street are worried that the company has tapped out demand for the higher-priced versions of the car in the United States — especially as other automakers are warning of a rough 2019 as car sales cool worldwide. It would be a stark turnaround in the story of Tesla, considering the company spent most of... Continue reading…