UOB launches high street Wealth Banking branch at Faber House

Submitted By:  Sandra Sendingan Case Study:  No It aims to cater to the 476,000 emerging affluent customers in Singapore. UOB has unveiled its first high street wealth banking branch at Faber House that’s specifically designed to respond to the needs of Singapore’s emerging affluent. Emerging affluent customers are those aged between 25 to 44 years old with between $100,000 and $350,000 in investable assets. As of end-2018, there were more than 476,000 such customers in Singapore and the segment is expected to grow by 15% by the end 2020, data from GlobalData show. read more