Unique consumer behaviour trends in Malaysia during the 2018 Singles’ Day sale

The online shopping festival has gained much attention in Malaysia this year as we saw various e-commerce players promoting attractive and extravagant promotions The Singles’ Day sale, also known as the 11.11 Sale, obtained worldwide attention as Alibaba Group announced its achievement of US$30 billion in gross merchandise value (GMV). The e-commerce giant achieved a higher GMV […] The post Unique consumer behaviour trends in Malaysia during the 2018 Singles’ Day sale appeared first on e27.