Google’s top search results promote offensive content, again

Google’s search algorithms have been haphazard for a long time, but over the past year we’ve seen a number of incidents where top results are spreading wildly inaccurate and offensive material. The latest has Google highlighting an offensive meme from the sjwhate subreddit as part of its search result for the “gender fluid” query. The offensive image is the first thing you see for the term, alongside a Wikipedia entry. The slip-up comes just a month after Google briefly gave its “top stories” stamp of approval to two 4chan threads identifying the wrong suspect in the recent Las Vegas mass shooting tragedy. This latest search result problem appears to be related to the company’s snippet feature. Featured snippets are designed to answer... Continue reading…